the lingerie journal | DEC 17, 2018
INFINITE STRENGTH, A NON-PROFIT FOR BREAST CANCER PATIENTS
Before the Felicia bra was completed, Roberta launched Infinite Strength in an effort to aid cancer patients financially. She had the idea for the bra first, but during the development process decided to host a fundraising event to benefit the local hospital where she was treated.
the lingerie journal | NOV 14, 2018
FASHION MEETS TECH:
THE INFINITE BEAUTY BRA
Breast cancer survivor and advocate Roberta Lombardi believes that survivors deserve the best bras, and set out to change the selection of product offerings when she discovered that post-surgical options are usually limited to unattractive styles with medical-looking wide straps and buckles. With the help of her two nephews, she designed an attractive and functional bra and launched an empowering brand for survivors called Infinite Beauty.
the lingerie journal | OCT 15, 2018
INFINITE BEAUTY: A BRA THAT HELPS BREAST CANCER SURVIVORS RECLAIM STRENGTH AND BEAUTY
“Be strong, be positive and see the beauty in yourself, knowing that you are worth it and you can overcome anything.” – Roberta Lombardi
HARTFORD COURANT | SEP 29, 2018
MADISON BREAST CANCER SURVIVOR DEVELOPS BRA FOR RECONSTRUCTION PATIENTS
“Breast cancer takes away your self-esteem,” she said. “When you lose your hair, eyebrows and eyelashes, it’s devastating. Afterward, you are not the same, but you can be better, because you’re so strong. I came through it and I am proud of it.”
NEWS8 | Sep 21, 2018
WOMAN STARTS NON-PROFIT
“I think there’s many women out there that just accept the post-surgical status as the ‘new normal’ when in fact now they have an option to make it more tolerable,” she says. “I think there will be quite a few ‘ahas,’ like ‘Oh, wait, I don’t have to suffer like this.’”
SHORELINETIMES | Sep 11, 2018
BRA DESIGNED TO MAKE BREAST CANCER PATIENTS FEEL NORMAL
“After all my treatments were done and I didn’t have to wear the special bras anymore, they said, ‘Go out and just get a bra that will give you good support,’” remembers Lombardi, founder and chief executive officer of Infinite Beauty.
I am going to share this with my support group at NYU, and on my various online forums. We’ve been needing this product for so long! – Karen
I think that what you are doing for women is phenomenal. I am so happy there is an alternative! – Janet
I mentioned the spasms and chills to my doctors, but they told me it was just something I had to live with. – SA